Not just the gospel, that's a given. Don't forget the story of your church family, too. Your web site and social media should be visitor-friendly windows that look in on your congregation.
Your minister carefully and deliberately crafts his weekly message with the goal of reaching his audience with God’s Word. As church leaders, are you as intentional with the message you send out to a digital audience? Do your web site, Facebook or Google+ page, Twitter feed, Pinterest and Instagram accounts have a consistent message to seekers and potential visitors?
It boils down to telling a story. It’s telling your congregation’s story. Think about it. When you interview for a job, you tell your stories. When you start dating, you tell your stories. When you meet someone new, you tell your stories. When you want your congregation to reach people, you need to tell your story.
It’s not hard, but it takes commitment. Let’s talk about it. We at The Accessible Church want to tell you our story.